Harbor Lane Realty
Listings lived on portals under someone else's brand. Now buyers find the firm and its reviews directly.
⏱ Built in 28 minutes Illustrative build
01 · The problem
What was going wrong
A respected two-agent brokerage with great listings and a quiet problem: every listing lived on property portals, under the portal's brand, next to every competitor's phone number.
- Buyers who Googled the firm after a recommendation found portal profiles and paid ads, never the firm itself.
- Sellers deciding who should list their home had no way to see the firm's track record in one place.
- Viewing requests arrived as calls at all hours, and the details (which property, which day) needed a second call to pin down.
This problem isn't unique. The research says so:
- 100% of home buyers used the internet in their home search (NAR 2024)
- 43% of buyers say looking at properties online is their very first step
- 97% of consumers read online reviews before choosing a local business
02 · What we built
The solution, in 28 minutes
One 28-minute build: the brokerage's own address on the internet, where its brand, listings, and reputation finally live together.
A listings showcase they own
Featured properties with photos, prices, and neighbourhood notes, on the firm's own domain instead of a portal's.
Viewing bookings
Buyers pick a property and a time slot; the request lands on WhatsApp with the listing already named.
A track record page
Years in the area, homes sold, and client words: the proof sellers look for before handing over their keys.
Found for the searches that matter
Built for "realtor near me" and the firm's own name, with Google Business Profile setup included.
03 · The value
What changed
The firm didn't list different homes. It stopped renting its reputation from portals.
The name search converts
Recommended buyers now land on the firm's own site, not a portal comparison page.
Viewings arrive scheduled
Requests come in with the property and time attached, ready to confirm in one tap.
Sellers sign faster
A visible track record answers "why you?" before the listing pitch begins.
“Buyers used to find the portal. Now they find us, and the viewing is booked before we even speak.”
Every buyer starts online. Make sure they can start with you.
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