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🥑 Speciality Shops

Greenmarket Provisions

"Do you stock this?" calls all day while chains owned the searches. Now regulars order ahead and collect.

⏱ Built in 25 minutes Illustrative build

01 · The problem

What was going wrong

A premium grocer with produce worth crossing town for, invisible to exactly the customers who would cross town: the ones who research where to shop before they go.

  • The phone rang all day with "do you stock burrata? Sourdough? Organic eggs?", because the range was published nowhere.
  • Searches for "organic grocery near me" surfaced the chains and delivery apps, never the specialist.
  • Time-poor premium customers defaulted to apps because the shop offered no way to order ahead and collect.

This problem isn't unique. The research says so:

  • 59% of shoppers use Google to research purchases they plan to make in store
  • About 53% of Americans used click-and-collect in 2024
  • 76% of "near me" mobile searchers visit a business within 24 hours

02 · What we built

The solution, in 25 minutes

One 25-minute build: the shop's range, freshness, and story, published where shoppers decide.

The range, browsable

Produce, pantry, cheese counter, weekly specials: what's in stock, published and searchable.

Order ahead & collect

Customers build a list, pay online, and pick up without the queue. No app commission.

This week's arrivals

One chat message updates the site with what came in fresh, the reason regulars keep checking back.

Found for "near me" searches

The specialist now appears where the chains used to own every result.

03 · The value

What changed

The shelves didn't change. The number of people who knew what was on them did.

"Do you stock it?" answered

The range is public, so calls became collect orders.

Click-and-collect regulars

Premium customers order ahead and stay loyal, instead of drifting to apps.

Search finds the specialist

Local organic and gourmet searches now surface the shop, reviews and all.

“Customers used to call and ask what we stock. Now they order it before they leave the office.”

Nathan Cole, Greenmarket Provisions

Your shelves deserve more than foot traffic. Give us 30 minutes.

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