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🧁 Speciality Shops

The Flour Garden Bakery

Custom cake orders scribbled mid-bake and lost in DMs. Now occasions are ordered days ahead, deposits paid.

⏱ Built in 23 minutes Illustrative build

01 · The problem

What was going wrong

A neighbourhood bakery famous for its custom cakes, run by a baker whose order book was a phone that rang mid-bake and an Instagram inbox nobody could search.

  • Cake enquiries arrived by phone with flour on her hands: names misspelled, dates missed, details lost.
  • Her best work lived in her phone gallery; new customers browsed a competitor they could actually see online.
  • Birthday and wedding orders went to bakeries that could take a pre-order at midnight, not just during shop hours.

This problem isn't unique. The research says so:

  • 98% of consumers used the internet to find information about local businesses
  • 76% of people who search "near me" on mobile visit a business within 24 hours
  • Made-to-order cakes are the fastest-growing segment of the specialty bakery market

02 · What we built

The solution, in 23 minutes

One 23-minute build: the counter, the gallery, and the order book, all open at midnight.

A gallery that sells the craft

Signature cakes and bakes, straight from her phone to a browsable showcase with honest prices.

Custom orders, structured

Occasion, date, size, flavour, and the exact spelling on the cake arrive complete on WhatsApp.

Deposits on order

A small advance paid at order time, so cancelled cakes stopped costing a day's work.

Found for "bakery near me"

The searches that used to surface the chain supermarket now surface the actual baker.

03 · The value

What changed

The baking didn't change. The chaos around it disappeared.

Orders arrive complete

Every custom order comes with the date, details, and spelling confirmed in writing.

Occasions book early

Cakes are ordered days ahead, often at night, with the deposit already paid.

The gallery wins walk-ins

Customers browse the showcase online and walk in already knowing what they want.

“Orders used to be scribbled on flour-dusted paper. Now they arrive typed, paid, and three days early.”

Emma Wallace, The Flour Garden Bakery

Your ovens are full. Your order book should be too.

Same build, shaped around your speciality shop business. Free to start, no computer skills needed.

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